Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
David L. Kirp, a professor of public policy at the University of California at Berkeley, was trained as a lawyer, and writes for several national publications, including the New York Times and Amercian Prospect. His talk, the sixth annual Monan Lecture on Higher Education, shares its title with that of his recently published book. Kirp describes the conflict between the ways in which American universities are increasingly pressured to function as businesses within a competitive market, and their educational goals.
The lecture is conducted in a Q&A format, moderated by Philip G. Altbach, director of Boston College’s Center for International Higher Education.
Presenter(s): David Kirp
Date: October 25, 2004
Location: Higgins Hall 310, Boston College
Sponsor(s): Monan Lecture, College of Arts and Sciences; Lynch School of Education
URL: http://frontrow.bc.edu/program/kirp/
The information on this page is accurate as of October 2004