Chief Executives’ Club of Boston
Herbert Hainer has been CEO of the Adidas Group since 2001 and led the company in its $6 billion acquisition of Reebok in 2006, making it the world’s second-largest sportswear manufacturer (behind Nike). In his talk at the CEO Club, he discusses the importance of brand awareness and identifies three critical forces affecting the market for consumer items: consolidation, globalization, and customization.
Date: January 31, 2008
Location: CEO Club
Sponsor(s): Chief Executives' Club of Boston