A Project of Boston College Magazine

Chief Executives’ Club of Boston

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Herbert Hainer has been CEO of the Adidas Group since 2001 and led the company in its $6 billion acquisition of Reebok in 2006, making it the world’s second-largest sportswear manufacturer (behind Nike). In his talk at the CEO Club, he discusses the importance of brand awareness and identifies three critical forces affecting the market for consumer items: consolidation, globalization, and customization.

Format: Lecture
Length: 24

Presenter(s): Herbert Hainer

Date: January 31, 2008

Location: CEO Club

Sponsor(s): Chief Executives' Club of Boston

URL: http://frontrow.bc.edu/program/hainer/

The information on this page is accurate as of January 2008