A Project of Boston College Magazine

Chief Executives' Club of Boston

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James Parker, CEO of Southwest Airlines, discusses flight and airport security, creative marketing and operations strategies, airline industry competition, and the future of his highly successful company.

Parker is introduced by Peter Rollins, executive director of corporate/government affairs, Carroll School of Management at Boston College.

Format: Lecture followed by Q&A
Length: 39

Presenter(s): James Parker

Date: January 14, 2004

Location: Boston College Chief Executives' Club

Sponsor(s): Carroll School of Management

URL: http://frontrow.bc.edu/program/ceoclubparker/

The information on this page is accurate as of January 2004