Chief Executives' Club of Boston

James Parker, CEO of Southwest Airlines, discusses flight and airport security, creative marketing and operations strategies, airline industry competition, and the future of his highly successful company.
Parker is introduced by Peter Rollins, executive director of corporate/government affairs, Carroll School of Management at Boston College.
Presenter(s): James Parker
Date: January 14, 2004
Location: Boston College Chief Executives' Club
Sponsor(s): Carroll School of Management
URL: http://frontrow.bc.edu/program/ceoclubparker/
The information on this page is accurate as of January 2004